Growth Engineer - Product Growth
You'll write the code that turns developers discovering Firecrawl into developers who can't live without it. This is a full-stack engineering role pointed entirely at growth: you'll own the signup, activation, onboarding, and conversion experience, and you'll be measured on the funnel metrics you move, not just the features you ship. You'll instrument, experiment, build, and iterate on the product surfaces that drive our PLG motion. You'll own real conversion outcomes from day one.
Salary Range: $235,000–$260,000 USD/year (SF) / $217,000–$233,000 CAD/year (Toronto)
Equity Range: Competitive equity. Details shared during the process.
Location
San Francisco, CA (SF HQ) or Toronto, ON (Toronto Hub). Hybrid, onsite 3+ days a week.
Job Type: Full-Time
Experience: 5+ years as a full-stack engineer, with growth/PLG experience and metrics you personally owned
Work Authorization: Open to candidates already authorized to work in the US or Canada. In the US, we also support H-1B transfers, F-1 OPT and STEM OPT, TN (Canada and Mexico), and E-3 (Australia). We’re not able to sponsor new H-1B visas for candidates outside the US. For Canada, we’ll consider work permit sponsorship case by case through our Toronto Hub.
What You'll Do
Own the growth surfaces end to end: signup, activation, onboarding, and conversion
Instrument the funnel, run experiments, and ship the changes that move real metrics
Build full-stack, from the frontend a developer first touches to the backend that powers it
Treat conversion and activation as your number. You own it, measure it, and move it
Work close to the data: form hypotheses, test them, and iterate fast on what works
What We're Looking For
You're a strong full-stack engineer who's worked on growth or PLG products
You've personally owned a conversion, activation, or funnel metric, and moved it, not just shipped features someone else measured
You think like a scientist: hypothesis, experiment, measure, iterate. You've run real A/B tests you can talk about, including what you learned when they didn't go as planned
You've worked on developer-facing products (SDKs, playgrounds, docs surfaces, APIs) and understand how developers actually adopt tools
You have a track record of staying with your work long enough to see it through. We look for real tenure, not a trail of short stints
You move fast and close the loop. You'd rather ship, measure, and iterate than perfect on paper
Bonus if you've shipped in-product growth surfaces at a dev-tools or SaaS company (onboarding, activation, upgrade flows, in-product guidance) or built conversion pages that measurably moved signup
Bonus for experience with our stack (Next.js, React, Tailwind, TypeScript, Vercel, PostgreSQL, and the Anthropic Claude API) or for having built with LLMs in production: prompt engineering, tool use, inference pipelines
What We're NOT Looking For
A growth marketer. This is an engineering role that writes production code
A backend engineer with no interest in the product surface or the metrics
Someone who's only ever shipped features without owning an outcome
A pattern of short stints. We want someone who commits